The Defense Logistics Agency (DLA) has issued the final Request for Proposal (RFP) for its J6 Enterprise Technology Services (JETS) 2.0 contract, a $6-billion Indefinite Delivery Indefinite Quantity (IDIQ) vehicle that will provide a full range of IT services and solutions across the DLA IT Enterprise. This is a follow-on to the original JETS contract, which was awarded to 145 contractors in 2017.

JETS 2.0 is a highly competitive and strategic opportunity for IT contractors of all sizes and capabilities, as it covers 12 task areas that span from network and telecommunication services, to cloud hosting services, to data and information governance analytics services. The contract also supports the DLA IT R&D program, which executes programs and projects for all of DLA participating in programs in the Defense Industrial Base Manufacturing and Small Business Innovation Research areas.

If you are an IT contractor looking to win the JETS 2.0 contract, you need to understand the RFP's requirements and evaluation criteria, as well as the customer's needs, expectations, pain points, and preferences. You also need to demonstrate your technical and management expertise, your ability to partner and collaborate with other contractors and DLA stakeholders, your key personnel qualifications and experience, and your commitment to small business participation. You also need to provide competitive and realistic cost/price proposals that reflect your understanding of the scope of work and the risks involved.

In this guide, we will provide you with some tips and strategies to help you prepare a winning proposal for JETS 2.0. We will cover the following topics:

  1. Understanding the JETS 2.0 RFP
  2. Conducting a thorough analysis of the RFP requirements and evaluation criteria
  3. Developing a compelling value proposition
  4. Leveraging your teaming partners
  5. Showcasing your key personnel
  6. Demonstrating your commitment to small business participation
  7. Providing a competitive and realistic cost/price proposal
  8. Understanding the JETS 2.0 RFP

The JETS 2.0 RFP was issued on April 5, 2023, and proposals are due on May 24, 2023. The proposal consists of three volumes: Business Proposal with an Executive Summary, Non-Price Proposal, and Cost/Price Proposal. The Non-Price Proposal is divided into four factors: Technical Merit, Partnering and Strategic Alliance, Key Personnel, and Small Business Participation. The proposal will be evaluated in two phases: Phase 1 will focus on the Technical Approach, and Phase 2 will focus on the other factors and Cost/Price.

To prepare a winning proposal, you need to start early. The RFP was released after a long market research and planning process that involved a Request for Information (RFI) and a draft RFP. You should have been following the opportunity closely and gathering intelligence on the customer needs, expectations, pain points, and preferences. You should also have been building relationships with potential teaming partners and DLA decision-makers.

To win the JETS 2.0 contract, you need to understand what the customer is looking for and how they will score the proposals. You need to align your solutions with the customer's objectives, challenges, priorities, and hot buttons. You need to address all the requirements and sub-requirements in a clear, concise, and compliant manner.

To conduct a thorough analysis of the RFP requirements and evaluation criteria, you need to review the solicitation document carefully. You should pay close attention to the language used in the RFP, particularly any requirements or evaluation factors that are emphasized or repeated. You should also note any specific instructions or guidelines for submitting a proposal, such as formatting requirements or page limits.

Once you have a good understanding of the RFP, you can begin to prepare your proposal. Start by creating an outline that addresses each of the evaluation factors identified in the RFP. Make sure that your proposal clearly demonstrates how your company can meet each requirement and exceed expectations where possible. Use specific examples and case studies to support your claims.

As you develop your proposal, keep in mind that the government is looking for value, not just the lowest price. This means that you should focus on providing the best solution to meet the government's needs, even if that means offering a higher price than your competitors. Your proposal should clearly demonstrate the benefits of your solution, including increased efficiency, cost savings, and improved performance.

One key to success in the JETS 2.0 program is to develop a strong team that can work together effectively to deliver high-quality solutions. You should assemble a team that includes subject matter experts in the areas required by the RFP, as well as experienced project managers and technical writers. You should also consider partnering with other companies that can bring complementary expertise to the table.

Another important consideration when preparing your proposal is compliance with government regulations and policies. Make sure that your proposal meets all requirements for small business participation, minority and women-owned business participation, and other socio-economic programs. You should also ensure that your proposal is free from any potential conflicts of interest and that your pricing is fair and reasonable.

Once you have completed your proposal, be sure to review it carefully to ensure that it is free from errors and that it addresses all requirements identified in the RFP. You should also have a peer review or external review process in place to catch any errors or oversights that you may have missed. Submit your proposal well in advance of the deadline to avoid any last-minute issues.

To round thigs up, here is what you do:

  1. Understanding the JETS 2.0 RFP:
    • Read the RFP carefully and make sure you understand all the requirements and evaluation criteria.
    • Highlight key sections of the RFP and take notes on important details.
    • Reach out to the contracting officer or other relevant officials with any questions or clarifications you need.
    • Understand the timeline and deadlines for submitting your proposal and plan accordingly.
  1. Conducting a thorough analysis of the RFP requirements and evaluation criteria:
    • Create a matrix that maps the requirements to the evaluation criteria.
    • Review past contracts and solicitations to gain insights on what has been successful and unsuccessful.
    • Conduct a competitive analysis to understand your competition and their strengths and weaknesses.
    • Use a scoring model to evaluate your own proposal against the evaluation criteria.
  1. Developing a compelling value proposition:
    • Understand the customer's needs and align your proposal to address those needs.
    • Develop a unique value proposition that differentiates your proposal from the competition.
    • Use case studies or success stories to demonstrate your experience and expertise.
    • Focus on outcomes and the benefits that your proposal will provide to the customer.
  1. Leveraging your teaming partners:
    • Choose teaming partners that complement your strengths and fill any gaps in your capabilities.
    • Develop a clear and comprehensive teaming agreement that outlines roles, responsibilities, and expectations.
    • Provide evidence of successful collaboration with your teaming partners on past projects.
    • Highlight the unique capabilities and experience of your teaming partners that will benefit the customer.
  1. Showcasing your key personnel:
    • Highlight the qualifications and experience of your key personnel that are relevant to the contract.
    • Provide resumes or CVs for each key person.
    • Include references or endorsements from past clients or colleagues.
    • Emphasize the leadership and management skills of your key personnel.
  1. Demonstrating your commitment to small business participation:
    • Develop a clear and comprehensive small business participation plan that includes specific goals and metrics.
    • Provide evidence of successful small business partnerships on past contracts.
    • Highlight your experience and expertise in mentoring and developing small businesses.
    • Describe the benefits that small business participation will provide to the customer.
  1. Providing a competitive and realistic cost/price proposal:
    • Conduct a thorough analysis of the costs associated with the contract.
    • Use historical data and industry benchmarks to develop realistic cost estimates.
    • Identify areas where you can reduce costs without compromising quality or performance.
    • Develop a pricing strategy that is competitive and aligns with the customer's budget and expectations.

In conclusion, the JETS 2.0 program presents a significant opportunity for IT service providers to win government contracts and grow their business. To be successful in this program, companies must be prepared to carefully analyze the RFP requirements, develop strong proposals that demonstrate value, and assemble high-performing teams that can deliver on their promises. With careful planning and attention to detail, IT service providers can position themselves for success in the JETS 2.0 program and beyond.