Defense Commissary Agency

The Department of Defense (DoD), Defense Information Systems Agency (DISA), on behalf of the Defense Commissary Agency (DeCA), has a requirement for a comparison data portal that provides commercial marketplace data for the continental United States (CONUS), including Alaska and Hawaii, and outside the continental United States (OCONUS).

Solicitation Summary

The Department of Defense (DoD), Defense Information Systems Agency (DISA), on behalf of the Defense Commissary Agency (DeCA), has a requirement for a comparison data portal that provides commercial marketplace data for the continental United States (CONUS), including Alaska and Hawaii, and outside the continental United States (OCONUS).

Solicitation in a Nutshell

Item

Details

Agency Department of Defense (DoD), Defense Information Systems Agency (DISA), on behalf of the Defense Commissary Agency (DeCA)
Solicitation Number HC102825R0012
Status Post-RFP
Solicitation Date 02/24/2025
Award Date 07/28/2025
Contract Ceiling Value $50,000,000
Competition Type  Full and Open / Unrestricted
Type of Award Other
Primary Requirement  Professional Services
Duration  1 year(s) base plus 3 x 1 year(s) option(s)
Contract Type  Firm Fixed Price
No. of Expected Awards N/A
NAICS Code(s):
541519

Other Computer Related Services
Size Standard: $34.0 million annual receipts except 150 Employees for Information Technology Value Added Resellers

Place of Performance:
  • OCONUS
  • CONUS
Opportunity Website: https://sam.gov/opp/a26498ed80814e21bc0bf17098d620f5/view

Background

The DeCA has a need to measure its performance against the commercial marketplace for CONUS, including Alaska and Hawaii, and OCONUS commissary locations to identify industry trends and growth opportunity, establish competitive benchmarks, and compare prices charged by commissaries with prices charged by relevant local competitors, and representing a market basket savings.

Requirements

  • The comparison data portal access should include, but is not limited to, supporting the following key areas:
    • Point-of-Sale (POS) Scan Data:  For the CONUS, including Alaska and Hawaii and for OCONUS (in all foreign countries and US territories where DeCA operates) the contractor shall provide access to a database of retail POS scan data for all Universal Product Code (UPC)/European Article Number (EAN) assigned food and non-food products, including national brand name and private label/store brand equivalents, and fresh and random weight items in all perishable, semi-perishable, and non-perishable grocery market departments.
    • CONUS and OCONUS Web Scrape Data:  The contractor shall provide DeCA the ability to measure its retail prices for food, inclusive of UPC/EAN assigned and fresh and random weight products, and non-food items in all perishable, semi-perishable, and non-perishable grocery departments against relevant local competitors in the commercial marketplace for all foreign countries and US territories in which DeCA operates.
    • Database of retail grocery panel data:  The contractor shall provide access to a database of retail grocery panel data that includes a representative sample of households of which at least one person is an active-duty member of the military, a military veteran with commissary shopping privileges, or a disabled veteran with commissary shopping privileges.  The panel data shall include a full range of demographic data, shopping behaviors, and shopping metrics.
    • Retail Grocery Competitors:  The contractor shall provide a tool to track retail grocery competitors within a specified distance, for CONUS, including Alaska and Hawaii, and OCOUNS commissary locations.  The tool shall allow for an individually variable radius to be measured around each commissary location with specific data including, but not limited to, store banner, physical address, store format (i.e., grocery, supercenter, club store), monthly sales by total volume, and monthly sales by grocery volume.

How can GDIC Help?

As a consulting firm that specializes in helping companies prepare winning proposals for government contracts, GDIC can provide a wide range of services to help offerors prepare their C2E proposal, including capture management, proposal writing, proposal management, and proposal review. GDIC can also provide training and support to help offerors understand the technical and administrative requirements outlined in the solicitation, and can provide guidance on how to structure the proposal to maximize its chances of success.

Our business development and proposal professionals have several decades of experience and expertise in construction proposals and contracts for government. By working with GDIC, offerors can increase their chances of winning the C2E contract and can position themselves for long-term success in the federal marketplace.