Market Assessment
Market assessment should be a key component of a company’s growth strategy.
A market assessment, whether for a specific market niche or a broader spectrum of related market segments, lays the foundation for a marketing plan—a key part of understanding what your customers want, why, and its value to the customer. For a specific proposal, the market assessment is focused on a specific customer and all the companies that are competing for that customer’s business.
GDIC provides market assessment and industry analysis services to assist our clients identify, analyze, qualify, and comprehend the Government contracts opportunities.
We can guide you in this critical market analysis, including how to obtain good intelligence on competitors, the value of similar contracts, and developing a strategy to drive up your P-Win. Our exceptional experienced market research analysts will help you identify the pros and cons of entering into a new or existing market.
Market Research & Assessment Services
Essential custom market research for industry analysis and assessment services that our company provides are:
Opportunity Identification:
Our agents are one step ahead when it comes to targeting bid opportunities and advantageous government contracts. We make sure that your company gets early notified about upcoming opportunities.
Market Analysis:
We conduct thorough research analysis of federal government, state and business market sector to be able to accurately inform our clients about the buying process of agencies and offices.
Capability and Target Analysis:
During this phase of the market research assessment our experts balance core competencies of your company in contrast to market requirements. The finding results will help you to improve organizational structure and capabilities to increase your P-WIN. With our target analysis we help you identify your winning chance and tell you up front if you are qualified and have a high p-win to successfully pursue an opportunity.
