OASIS+ Marketing & PR Scoring is driven by a self-scoring model where your score depends on what you can document and substantiate, not on general capability claims. This article is written to help you understand what the domain includes, how the score is structured, and what typically creates qualification risk—without turning into a DIY proposal guide.
What The Marketing & PR Domain Covers
Before you worry about OASIS+ Marketing & PR Scoring, confirm that your contract history aligns with the scope of services listed for this domain. The scope spans strategy, creative production, digital execution, and communications support, including:
- Advertising campaign strategy and management
- Brand management initiatives
- Interactive digital marketing solutions
- Online media management and analytics
- Social media strategy and campaign management
- Website design, development, and maintenance
- Media relations and outreach
- Public relations strategy and services
- Marketing strategy consulting services
- Speechwriting and presentation support
- Written content development and editorial services
- Visual design and production services
- Photography and commercial art services
- Video and audio production services
- Multimedia production, packaging, and distribution support
- Exhibit design, production, and installation
- Event, conference, and exhibit planning and management
- Direct marketing services
- Survey development and distribution services
- Content accessibility services (Marketing and PR)
OASIS+ Marketing & PR Scoring And NAICS Alignment
A practical way to keep your story consistent is to align your classification and your project evidence to the NAICS codes commonly associated with this domain. The auto-relevant NAICS list shown for Marketing & PR includes:
- 512110 – Motion Picture and Video Production
- 512191 – Teleproduction and Other Postproduction Services
- 541430 – Graphic Design Services
- 541611 – Administrative Management and General Management Consulting Services
- 541613 – Marketing Consulting Services
- 541810 – Advertising Agencies
- 541820 – Public Relations Agencies
- 541830 – Media Buying Agencies
- 541840 – Media Representatives
- 541850 – Outdoor Advertising
- 541860 – Direct Mail Advertising
- 541890 – Other Services Related to Advertising
- 541910 – Marketing Research and Public Opinion Polling
- 541922 – Commercial Photography
- 561422 – Telemarketing Bureaus and Other Contact Centers
- 561920 – Convention and Trade Show Organizers
OASIS+ Marketing & PR Scoring Minimums And Score Structure
OASIS+ Marketing & PR Scoring has a maximum of 50 points for both tracks, with different minimum qualification scores:
- Minimum Qualification Score: 36 for SB
- Minimum Qualification Score: 42 for UNR
The main scoring factors are presented as:
- Qualifying Projects (QPs): 41 points (SB) and 41 points (UNR)
- Federal Experience Projects (FEPs): 5 points (SB) and 5 points (UNR)
- Systems, Clearances, and Certifications: 4 points (SB) and 4 points (UNR)
This is why OASIS+ Marketing & PR Scoring is primarily a project-evidence exercise: QPs and FEPs account for the large majority of the available points.
OASIS+ Marketing & PR Scoring Through Qualifying Projects
QPs are the main score driver. The model allows up to five QPs, and the scoring logic depends on relevance, annual value, recency, scale thresholds, and additional credit elements across subfactors.
Relevance And Baseline Qualification Rules
For QPs, the relevance subfactor is tied to using up to five contracts and demonstrating that each contract is relevant to the domain through recognized relevance indicators (such as auto-relevant NAICS/PSC, the scope of work, or other allowable verification). QPs can include federal prime, federal subcontract, or commercial contracts. OTAs are allowed, but grants and cooperative agreements are not acceptable. QPs must be services-based (FAR Part 37).
Annual Value Thresholds In OASIS+ Marketing & PR Scoring
The annual value threshold presented for Qualifying Projects is:
- SB: at least $500K annual value
- UNR: at least $1M annual value
Annual value is calculated differently for ongoing versus completed projects (expected value/expected duration for ongoing; obligated value/actual duration for completed). Ongoing QPs must have at least six months of completed performance. Completed QPs must be recent enough relative to the RFP issue date. Past performance must be above satisfactory (e.g., >3.0 average on a 5-point scale) using CPARS or an allowable alternative form.
Scale, Integrated Experience, And Management/Staffing Credits
Beyond the annual value baseline, additional points come from scale and integration/management attributes, subject to caps across all QPs:
- Scale: credit based on higher annual value thresholds or number of FTEs (with first- and second-credit levels for SB and UNR).
- Integrated experience: credit tied to labor categories or distinct functional areas; additional credit is available for integrated campaigns across 3+ media channels (broadcast, digital, owned, digital out-of-home, print, earned, and experimental).
- Management & staffing: credit for surge capability, use of first-tier subcontractors/independent consultants, and personnel with qualifying clearances (Secret, Top Secret, TS/SCI, Q (DOE)).
Past Performance Rules
Past performance scoring awards more points as more of your QPs show an overall positive rating (with a specific example of averaging subfactor scores). QPs that are non-relevant do not earn past performance points even if ratings are positive; QPs with overall satisfactory or below do not earn points in this area.
One QP As A Collection Of Task Orders
One of the five QPs can be a collection of task orders—but only under a single-award IDIQ where you were the federal prime. When used, annual value, staffing-related metrics, and other QP attributes are aggregated as if it is one contract, and the duration is calculated from the earliest task order start date to the latest end date.
OASIS+ Marketing & PR Scoring Through Federal Experience Projects
FEP scoring is shown as a separate factor with its own subfactors. Credit is available for task orders under multi-award IDIQ/BPA structures (with competitive and value/recency rules) and for demonstrating work supporting three or more distinct federal agencies (using the funding agency identifier as shown in FPDS). These FEP projects must be federal prime services contracts over the stated annual value baseline and must be funded (i.e., not merely an unfunded base IDV/BPA/IDIQ with only minimum guarantee).
Systems, Clearances, And Certifications In OASIS+ Marketing & PR Scoring
This factor includes credit for government-approved business systems (with additional system credits on the UNR track), facility clearance, and listed certifications:
Facility Clearance
There is credit for an active facility clearance at Secret or Top Secret. Pending status is not accepted at submission time.
Certifications
The certifications shown include ISO 9001:2015 and ISO 22301 (Business Continuity).
Mentor–Protégé Joint Ventures And OASIS+ Marketing & PR Scoring
Mentor–Protégé JV scoring includes specific threshold rules. At least one QP must come from the protégé, and the minimum threshold annual value is halved when a protégé submits the contract. The same halving logic applies to higher point thresholds for scale and to FEP thresholds.
Why Eligibility Assessment Matters Before You Rely On OASIS+ Marketing & PR Scoring
The fastest way to reduce wasted effort is to validate your score early, identify gaps, and determine whether teaming is needed. A sound approach emphasizes:
- Profiling contracts and estimating what score each contract can produce
- Scoring each factor across candidate QPs and selecting the best five
- Running gap analysis (where you fall short and why)
- Deciding on teaming early if you cannot meet minimums with a cushion
Substantiation And Compliance Risks In OASIS+ Marketing & PR Scoring
Non-compliance can eliminate submissions. A prevention mindset emphasizes repeated reading of the RFP and Q&As, building a reliable compliance checklist, running multiple compliance checks after scoring, verifying every requirement across the relevant sections, and using an independent reviewer to reduce misses. Maintaining a cushion above minimum thresholds helps protect against scoring reductions after verification.
Pricing Evaluation
Pricing is mandatory, not scored, and evaluated as Acceptable or Non-Acceptable. Pricing is filled in the J.P-9 form for specified labor categories over the stated period; you input the first year and provide ceiling rates. Ceiling rates apply to sole-source T&M/LH task orders only; for other task orders, pricing is provided at the task order level. Ceiling rates do not include Secret/Top Secret or OCONUS additions. One price proposal is required across domains.
Partnering Considerations
Partnering becomes relevant when you cannot sustain a cushion above the minimum score using your own evidence. Acceptable structures include JVs, Mentor–Protégé JVs, and prime-sub relationships. Partner contracts can be used for QPs and FEPs, which represent the bulk of the available points. For SB submissions, subcontractors must be small under this domain. There is no stated limitation on the number of subcontractors, and you can structure teaming differently across QPs and FEPs.
If you want a structured way to explore teaming options, use the Partnering Hub to filter by domains and connect with potential primes and subcontractors.
Next Step
If you want to confirm fit and reduce rework risk, start with an Eligibility Assessment to validate your documented projects against scoring thresholds, substantiation needs, and compliance expectations.
FAQ
What is the maximum score and minimum qualifying score?
The model shows a maximum of 50 points for both tracks, with minimum qualification scores of 36 (SB) and 42 (UNR).
What drives OASIS+ Marketing & PR Scoring the most?
Qualifying Projects (QPs) and Federal Experience Projects (FEPs) represent the majority of available points in the scoring model.
How many Qualifying Projects can be used?
The scoring model allows up to five Qualifying Projects, with additional scoring logic for relevance, thresholds, and credit elements.
What annual value baseline applies to QPs?
The annual value baseline presented is $500K for SB and $1M for UNR, with additional scale thresholds shown for higher credits.
Does facility clearance affect scoring?
There is credit for an active facility clearance at Secret or Top Secret; pending status is not accepted at submission time.
Is pricing scored?
No. Pricing is mandatory and evaluated as Acceptable or Non-Acceptable, not point-scored.
When does partnering become important?
Partnering becomes important when you need cushion points above the minimum qualification score; partner contracts can be used for QPs and FEPs under the stated rules.
