NHTSA National Communications Marketing Media Support

NHTSA has a requirement for National Communications, Marketing, and Media Support services.

Solicitation Summary

The Department of Transportation (DOT), National Highway Traffic Safety Administration (NHTSA) has a requirement for National Communications, Marketing, and Media Support.

Solicitation in a Nutshell

Item

Details
Agency Department of Transportation (DOT), National Highway Traffic Safety Administration (NHTSA)
Solicitation Number 693JJ926RQ000001
Status Pre-RFP
Solicitation Date 09/2028 (Estimate)
Award Date 03/2029 (Estimate)
Contract Ceiling Value $328,966,000
Competition Type Undetermined
Type of Award  IDIQ – Agency Specific
Primary Requirement  Professional Services
Duration  24 month(s) base plus 3 x 12 month(s) option(s)
Contract Type  Firm Fixed Price,Cost Reimbursement,Indefinite Delivery Indefinite Quantity,Time and Materials
No. of Expected Awards N/A
NAICS Code(s):
541810

Advertising Agencies
Size Standard: $25.5 million annual receipts
Place of Performance:
  • Washington, District Of Columbia, United States
Opportunity Website: https://sam.gov/opp/73dfe8efcaa44b96aec1e8ebccf54c98/view

Requirements

  • The objective of this project is to acquire integrated communications, media planning/buying, marketing, market research, advertising, partnership development and event planning services to enhance NHTSA’s vehicle safety programs through NHTSA’s OCCI. This support will be used by NHTSA to provide timely, efficient, effective, and expert marketing, communication and advertising support to NHTSA, and its partners, in the management of its NCAP, ODI, OVSR and advanced driver assistance systems communication efforts, as well as other vehicle safety programs that include but are not limited to automated vehicle technologies including ratings activities, theft prevention, fuel economy, electric vehicles, cybersecurity and tires. In addition, the Contract may be used to develop communication materials targeting various foreign language populations to support these vehicle safety programs’ communications campaigns.

How can GDIC Help?

As a consulting firm that specializes in helping companies prepare winning proposals for government contracts, GDIC can provide a wide range of services to help offerors prepare their proposal, including capture management, proposal writing, proposal management, and proposal review. GDIC can also provide training and support to help offerors understand the technical and administrative requirements outlined in the solicitation, and can provide guidance on how to structure the proposal to maximize its chances of success.

Our business development and proposal professionals have several decades of experience and expertise in proposals and contracts for government. By working with GDIC, offerors can increase their chances of winning contracts and can position themselves for long-term success in the federal marketplace.

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